Madame Carven opens her fashion studio at no6, Rond Point des Champs Elysees in Paris. The address of their Head Office has never showed signs of change, and you will in any case discover them there today. On the premise of her notoriety and the incredible achievement of her first accumulations, Carven dressed rulers, princesses and rulers, and turned into a much looked for after maker for the female film stars of the post-war period. With the design side of her endeavor now entrenched, Carven dispatches her first scent for Women, popularly known as Mama Griffe, a fancy aroma with suggestions of gardenia and jasmine. The scent stays right up 'til the present time our most famous female fragrance.
The 1950, right from Carven lady to Carven Man, the Vetiver aroma is propelled, is still the most prominent scent for Men. The 1957 additionally denote the underlying stages in the improvement of Carven 's Menswear universe, with the making of the primary gathering of Men's Silk Neckties. The 1960's, the Carven style takes to the affectation as the Carven Uniforms division is set up. Various aircraft organizations call upon her to dress their Air Hostesses and Stewards. The market for frill is creating rapidly...the first Carven Costume Jewelry gathering is made. The 1970's, her advancement proceeds, both broadly and globally, and Carven goes to the fore in Japan in the mid 70's. Japanese ladies locate the cut and solace of the Carven style particularly to their enjoying. Carven adornments and baggage are launched in Japan. Air France requests that she should make their garbs and French Haute Couture polish is along these lines conveyed all through the world.
The 1980's, Carven creates licenses for ready-made outfits and accessories for men and ladies all through the world. A line of Carven Golfwear for men and ladies is made, as the game turns out to be increasingly mainstream in France. The 1990's... Above all, 1991 sees the dispatch of Carven's Ready-made outfits for Women, a snazzy, astounding scope of chic apparel at open costs. Combination of the Perfume, Couture and Accessories divisions : without precedent for some years, the full scope of Carven extravagance merchandise are brought together under a similar administration. She has now broadened her item runs with the improvement of Carven's extravagance products for the home such as porcelain, floor coverings and furniture, and in addition a beverages line such as Carven Champagne, Liqueur au Cognac and Carven Cognac.
With an arrival to the first aroma and having been recently repackaged, "Vetiver" praises its 40th birthday. Carven signs a long haul Master License Agreement for Japan with Japanese material goliaths Toray. Carven Menswear opens a boutique at the Rond Point, which concurs with an extensive scale publicizing effort in the real national magazines for Men. The Carven immaculate Gold and Silver Jewelry gathering is propelled. A different universe market opens Carven consents to a license agreement for Women's Ready- made in China. Carven's overall nearness develops as a Master License Agreement is marked for the regions of China, Vietnam and Taiwan.
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